The company started with two brothers, who ran a rubber factory in Clermont-Ferrand. One day they repaired a tire for a cyclist, but this tire was glued to the rim, requiring a great deal of time and effort for repair. The brothers quickly set out to create their own version, which didn't have to be glued to the rim. This resulted in an effective, easily changed tire and began the company's long, successful history. (Read more about Michelin Tires below...)

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Buy now! Michelin Cross Terrain SUV Tire $182.00 Michelin Cross Terrain SUV Tire priced from $182. [Read more]   Buy now! Michelin Latitude Tour HP Tire $169.00 Michelin Latitude Tour HP Tire priced from $169. [Read more]   Buy now! Michelin LTX A/T 2 Tire $148.00 Michelin LTX A/T 2 Tire priced from $148. [Read more]   Buy now! Michelin Pilot Exalto A/S Tire $95.00 Michelin Pilot Exalto A/S Tire priced from $95. [Read more]   Buy now! Michelin Pilot HX MXM4 ZP Tire $271.00 Michelin Pilot HX MXM4 ZP Tire priced from $271. [Read more]   Buy now! Michelin XPS Rib Tire $263.00 Michelin XPS Rib Tire priced from $263. [Read more]   Buy now! Michelin XPS Traction Tire $299.00 Michelin XPS Traction Tire priced from $299. [Read more]   Buy now! Michelin Pilot Sport ZP Tire $328.00 Michelin Pilot Sport ZP Tire priced from $328. [Read more]   Buy now! Michelin Primacy Alpin PA3 Tire $106.00 Michelin Primacy Alpin PA3 Tire priced from $106. [Read more]   Buy now! Michelin Primacy MXV4 Tire $107.00 Michelin Primacy MXV4 Tire priced from $107. [Read more]   Buy now! Michelin LTX M/S Tire $123.00 Michelin LTX M/S Tire priced from $123. [Read more]   Buy now! Michelin Pilot Sport A/S Plus ZP Tire $235.00 Michelin Pilot Sport A/S Plus ZP Tire priced from $235. [Read more]

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A Leader In Tires - Michelin

You'll probably recognize the Michelin company symbol - Bibendum or the Michelin Man. It's one of the oldest trademarks in the world, and was drawn in 1898 after Edouard Michelin noticed that a stacked tire display looked like a man.

Today, this is one of the most recognized trademarks there is, representing the Michelin company in over a hundred fifty countries. The original poster showed him toasting his competitors, and implied that their products were weaker and not up the the trials of the road.

However, the logo has changed over the years. The original version was a cigar smoking man made from bicycle tires and wearing pince nez glasses. Over the years, the Michelin Man has given up smoking, taken up running, and recently slimmed down to reflect the slimmer, lower profile tires on most automobiles.

He even has a Michelin tire puppy in some American TV ads. He has also shown up as a chariot wheel dealer in several translations of Asterix. A major sustainable mobility event held every year is called the Michelin Challenge Bibendum.

Michelin maps are known for their use by Allied forces to plan the invasion of Normandy in World War II, and the son of Andre Michelin was an early member of the French Resistance during this war. Michelin is responsible for innovating the radial tire as early as the 1940s for the Citroen, which they then owned.

The company has only been managed by a non-member of the family since 2006, when the previous manager drowned in a fishing accident. However, under the current leadership, the company continues to make great tires. They're the original equipment manufacturer for Mark II vehicles from Volvo, as well as GM, Volkswagen, and many other marques. Micheline also owns B. F. Goodrich, a long standing American tire company, as well as Uniroyal USA.