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Pirelli Tires - An Italian Great

The company is also known for the famous Pirelli calendar, published each year and featuring famous models and actresses, as well as the work of some of the world's great fashion photographers. The Pirelli International Award is also given for international multimedia each year, for the best communication of Science and Technology conducted entirely online. The company's slogan is "Power is nothing without control" and has been featured in a number of print and TV ads.

Pirelli is responsible for the invention of the wide radial tire for racing. In the 1970s, a request from the Lancia rally racing team for a strong tire that could deal with the new Lancia Stratos's power resulted in this new tire. Racing tires at this time were usually either very wide slick tires made using a cross ply method, or ordinary narrow radials, which offered insufficient grip.

A wide tire with reduced height in the sidewalls was created, offering the strength of the radial structure and the grip of the slicks. The tires were also used with the Porsche 911 Turbo at the same time, and are now the standard in sport cars and racing cars all over the world. Since 2007, Pirelli tires are being used as the control for a number of Championship competitions.

Pirelli sponsors the Italian football club Internazionale, the Uraguayan club Penarol, the Argentinian club Velez, and the Maltese club Valleta. Factories are located in many different locations, including in England. Pirelli remains among the best tire manufacturers in the world, especially for race cars and bikes, and is the only allowed tire in a number of race championships.

The fifth largest manufacturer in the world market, this long standing tire maker prizes quality and performance and has for a long time. Some of the earliest autos in the world were on the road using Pirelli tires, and the company's first race victory came in 1907. The company has been making great racing tires ever since. Pirelli's revenues in recent years have topped three and a half billion Euros annually, and the company keeps on growing.